Globetrotting partyrocker DJ Eleven is, above all things, a workhorse. The Oakland native has played from LA to London, and pretty much any locale where a nightlife exists. He’s also played alongside many masters, including DJ Premier and Grandmaster Flash. In his spare time, he’s written for Wax Poetics, XLR8R and contributes a monthly column for UK magazine, Hip-Hop Connection. The Village Voice and The New York Times have also touted his mixtapes and acclaimed parties, respectively.
Besides being jealous, I’m glad to see a Bay Area cat achieve such success. The Rub, a booming website he runs with DJ Ayers and Cosmo Baker, consistently provides mixtapes and podcasts which gets heaps of visitors daily. Eleven hustles hard, but was kind enough to lend us his time for an interview. Here’s our talk after he had just gotten back from playing Europe.
Let folks know about your Bay Area roots.
I was born in Redwood City but grew up in Oakland. My parents & all of my siblings live in the Bay. I came up DJing in the Bay Area with my crew, Local1200. And, I moved to New York almost 9 years ago. But, I try to get back to the Bay any chance I can.
What’s the general reaction to Bay Area rap when you play it elsewhere? What Bay Area joints do you play out often?
In New York, the reaction isn’t good at all. Most club goers in New York still don’t give a shit about any hip-hop that isn’t from New York. But, through much of the South, the Midwest & the West Coast, the reactions are much better. I think the joint I run the most often is Too $hort “Blow The Whistle’”.
What country or countries have embraced your sets the most?
I just got back from a European tour and on that run, I was really blown away by the crowd in Helsinki, Finland. It was my first time there & they were so live. I’ve also played to phenomenal crowds in London & Buenos Aires, Argentina.
What made you decide to become a DJ? Tell us a bit about how you got started.
I’ve always loved music and got into DJing during college. My first semester of my freshman year, I was able to get a radio show on the college’s station. So, that was really my introduction. From there, I started playing records at parties around the school and, before long, I was hooked.
What mistakes or misunderstandings do you often see young DJs doing?
The three most common mistakes I see young DJs making, are all kind of based on the same thing. 1) Playing an opening set at a party in fifth gear. 2) Not understanding the arc of a club night. 3) Expecting things to come too quick.
The commonality among all these mistakes is basically being young. Haha. It takes experience to realize that people don’t want to walk into a club at 10:15 and be bombarded by hard house or the same hits from the radio. It takes time to realize that club nights/parties that work the best are the ones that have an arc to them. And, last, it’s not immediately obvious that making a living as a DJ, or having any sort of longevity, is a patience game and takes time & dedication.
You’ve written for Pitchfork, Wax Poetics and XLR8R. How did you begin as a writer and when do you find the time? What article(s) of yours are you most proud of?
The first magazine I ever wrote for was 4080, based out of the Bay. As I recall, someone who was working there asked me to review an album. From there, I kept taking any chance I got to do some writing, usually for little to no money. It was always more about enjoying the process and getting to talk to folks I wouldn’t necessarily have had a chance to.
For that reason, the article I wrote for Wax Poetics on the history of Bay Area is one of my favorites. I also write a monthly column for an English magazine called Hip Hop Connection, which I really enjoy because I can talk about ANYTHING I want. Downside to that is the hate mail.
Talk a little bit about your involvement in The Rub and what other interesting projects do you have in the works?The Rub is made up of myself and my partners, DJ Ayres & Cosmo Baker. We started the party in Brooklyn just shy of 6 years ago. And, in that time, it’s grown so much bigger & more successful than we’d ever imagined. It’s taken us all over the world! And, it’s still the best party I do.
Other than a couple quick trips, such as a short tour opening for Too $hort & a quick run thru Asia, I’m staying put in New York a lot more in the coming months. I’ve been on the road very heavily in the last year & a half and now want to spend some more time recording & working on new production. And, they’re might be a new mixtape or eight, too.
You gave us a nice little Public Enemy mix of yours (to be posted soon!). Talk about why PE’s music is so important to you?
PE’s music was crazy influential to me when I was in high school, so part of it is that it was important to me at an important time in my musical development. The Bomb Squad was doing production that was light years ahead of anyone else & so dense. And, the combination of Chuck D & Flavor Flav on the mics was magic! It’s really amazing to me that so few of their joints are part of the canon of hip-hop “classics”.
Thanks so much for your time man. We'll let you get some rest. Peace.
***The Rub’s 6th Anniversary Jam goes down at The Southpaw in Brooklyn, NY July 5th.
***For more info on DJ Eleven, visit www.DJELEVEN.com or visit Eleven's myspace.
***Check The Rub for updates, music, and more from Eleven.
****Eleven will be back in The Bay this month on the 17th@ Levende in SF and the 18th@ Luka's in Oakland. Support.
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